Jamie Oliver partners with UKHarvest to host first ever UK CEO CookOff as part of his Food Revolution
The UK’s top business leaders and best chefs will join forces to tackle food waste and food education
Jamie Oliver has partnered with UKHarvest to host the first ever UK CEO CookOff as part of his Food Revolution.
The CEO CookOff will see some of the UK’s top business leaders team up with the nation’s best chefs to cook a banquet for hundreds of everyday heroes who work tirelessly to help others. The event will take place in Old Billingsgate Market on 21 March.
Her Royal Highness The Duchess of Cornwall will attend the UK CEO CookOff as Patron of UKHarvest, which reduces unnecessary food waste by redistributing good surplus food to charities that feed people in need.
Jamie Oliver has been calling for a Food Revolution for over a decade to inspire positive change in the way our children consume and understand food. This has included campaigning for a national sugar tax, for healthier school meals and ensuring children know about and have access to healthy food, all of which are essential for future generations to lead happy, healthy and productive lives.
The CEO CookOff is a great example of what can be achieved when organisations, businesses, communities and individuals work together to raise money for vital food education programmes and UKHarvest’s food waste reduction initiatives.
Business leaders taking part include Fiona Dawson (Mars), Ewan Venters (Fortnum & Mason), Richard Scudamore(Premier League) Stephen Miron (Global), Cilla Snowball CBE (AMV BBDO), Craig Inglis (John Lewis) and James Hassett (Barclays).
They will line up in the kitchen alongside Jamie Oliver and some of our nation’s favourite chefs including Angela Hartnett, Bill Granger, Atul Kochhar and Gennaro Contaldo. Each team will prepare part of a three-course banquet under the guidance of the professional chefs, before serving up the meal to 600 heroes who work in schools, hospitals and charities across the UK.
Speaking about the event, Jamie Oliver said: “It’s absolutely brilliant that we can get all these bigwigs together in the same room with the nation’s top chefs, all rolling up their sleeves and cooking some delicious grub for our everyday heroes – to raise money for the bigger issues around food education and waste.
“That’s what this is all about: bringing together a bunch of hugely influential people for our Food Revolution to show how important food education is. For me, it’s as important as teaching kids maths and English, in terms of their future development. And we want to show how easy it can be for families and businesses to cook with the correct food and without waste. The CEO CookOff will be loads of fun, but the cause at its heart is very serious. I’m always asking people to think big and work together and this just proves that we can do it.”
Yvonne Thomson, CEO and Founder of UKHarvest, said: “We’re on a mission to ‘Nourish our Nation’ by putting surplus food to good use. We are also a source of food education, equipping people with the knowledge of how to use food responsibly, which is something Jamie has also campaigned for. Partnering with the Jamie Oliver Food Foundation for this event is a fantastic alliance of two organisations with similar interests coming together to maximise their positive impact.”
The CEO CookOff will be a zero food waste event. The menu for the evening will be carefully engineered with specific recipes and portion control. Any meal that isn’t served will be collected by a UKHarvest’s van and taken to The Robes Project, a charity that offers shelter and food to the homeless in south London. Organic waste from the dinner will be put into an Anaerobic Digester and turned into compost within 24 hours.
Notes to Editors
For more information about the event, please contact:
Jamie Oliver Food Foundation
Tamsyn Zietsma, Jamie Oliver Group, email@example.com, +44(0)2033755638
Nick Loughran: firstname.lastname@example.org, +44(0)20 3003 6709
Antonia Charles: Antonia.email@example.com, +44(0)20 3003 6345
Claire Poole, Claire.firstname.lastname@example.org +44 (0) 207 358 1018
About Jamie Oliver Food Foundation
Access to good, fresh, real food and the basic skills to cook it has the power to transform lives, and that is what the Jamie Oliver Food Foundation is all about. Working in the UK, US and through the Good Foundation in Australia, the Jamie Oliver Food Foundation is leading a full-scale and ongoing Food Revolution to improve the health and happiness of future generations, through the food they eat. From food education programmes delivered at a local level, to national and international campaigns that influence policy on key issues, it aims to revolutionise the way people feed themselves, and their families.
Find out more at www.jamiesfoodrevolution.org
Newly-formed charity UKHarvest works with all kinds of food providers and producers to save quality surplus food from going to landfill, by rescuing and redistributing it to charities working with homeless and vulnerable people. UKHarvest is modelled on the Australian food rescue charity OzHarvest that was founded in 2004 by the Australian social entrepreneur Ronni Kahn. The organisation’s mission in the UK is to ‘Nourish our Nation’: eliminating hunger and food waste through the redistribution of good food, educating and engaging with communities and inspiring innovation. Find out more at www.ukharvest.org.uk
UK CEO CookOff fundraising
Here is what funds raised at the UK CEO CookOff could provide:
£1,000 JOFF could pay for a cookery lesson plan for schools
£5,000 UKHarvest could provide a whole year's worth of nourishing meals to a family in need
The UK CEO CookOff has benefited from fantastic support from some of the UK’s leading brands, who have offered gifts in kind for the event. These include:
Google, who helped secure the venue
Hotpoint have provided the design and equipment for 30 kitchens
Global, the media and entertainment group, are supporting the event on Heart
John Lewis have provided some kitchen utensils for 30 kitchens
Tefal have provided cooking pots and pans for 30 kitchens
Paul Smith have created bespoke CEO CookOff aprons and T shirts
Fortnum & Mason have provided coffee and tea for dessert
Liberty Wines have provided wine for the dinner
Nyetimber have provided English sparkling wine.
Asda have provided fruit and veg from its ‘Wonky’ range.
Seedlip are providing a non-alcoholic bar and bartenders